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BrilZen
AGENCY OPERATIONS CASE STUDY

Multi-Client Social
Content Ops

How we built a centralized, repeatable system for Rekntek to handle short-form content production across multiple brand identities at scale.

Client Since

September 2024

Industry

Marketing & Creative

Region

India

Engagement

Budgeted Hourly

The Problem

The Content Bottleneck

Managing multiple client brands without a centralized system led to ad-hoc production, slipping schedules, and approvals scattered across chats—hurting turnaround and performance.

  • Ad-hoc Reels production
  • Slipping posting schedules
  • Scattered approval workflows
  • Inconsistent brand kits
Creative Friction

" approvals lived across scattered chats/files—hurting brand consistency, turnaround time, and performance."

The BrilZen Solution

Standardizing Creative Ops

Content Creation

Built monthly content calendars per client; scripted hooks, shot lists, and caption frameworks aligned to brand kits.

Reels Editing

Produced 9:16 edits with jump-cuts, transitions, subtitles, and motion graphics; exported cross-platform aspect ratios.

Scheduling & Publishing

Managed Meta Business Suite/Later/Buffer with time-zoned slots, UTMs, and first-comment hashtags.

Brand Governance

Maintained client-specific brand kits (fonts, colors, lower-thirds) and thumbnail templates for consistency.

Ops & Approvals

Centralized briefs, drafts, and approvals in shared boards; standardized file naming and content KPIs.

Asset Library

Built a searchable, growing B-roll and asset library to preserve brand consistency and reduce production time.

The Impact

From fragmented tasks to a unified operating rhythm.
On-Calendar Publishing

A shared schedule keeps every client’s cadence consistent and predictable across all accounts.

Rapid Turnaround

Clear shot lists, templates, and a centralized approval hub removed bottlenecks from brief to live.

Performance Boost

Higher reach and watch-through driven by tighter edits, subtitles, and brand-consistent packaging.

Scalable System

A growing, searchable asset library reduces production time, freeing strategists for ideation and growth.

“We built the engine for creative scale, allowing Rekntek to handle multiple accounts with the speed and precision of a world-class production house.”
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