TechCon Global

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  Services: Digital Marketing • Creative & Design • Website • Admin & Ops

Client Since: December 2024
Industry: Innovation Conferences
Region: United States
Engagement Model: Budgeted Hourly (Retainer)

Challenge

Event promotions were inconsistent with irregular posting, unclear messaging, and no cohesive plan, while admin workloads (lead generation, data management, and marketing materials) piled up. With multiple stakeholders (speakers, sponsors, exhibitors, students, media) across channels, TechCon needed a single, repeatable system to market, operate, and report at conference pace.

What We Did

• Built the engine (strategy → execution): Unified brand messaging guide, quarterly marketing roadmap, weekly content/campaign calendar.
• Always-on promotion:
  • Social: daily/weekly cadence, countdown sprints, reels/carousels, speaker/sponsor spotlights.
  • Email: segmented journeys for attendees, speakers, sponsors, volunteers; pre-/during-/post-event sequences.
  • Web: landing pages for tickets/speakers/agenda; rapid updates for speakers, venue, and schedule.
• Sponsor/partner growth kit: Sponsor & exhibitor media kits, prospect one-pagers, outreach templates, follow-up scripts.
• Creative production at scale: Pitch decks, brochures, on-site signage packages, PR/press templates, paid ad creatives.
• Data & reporting: Lead capture forms, CRM hygiene (tags, stages, sources), UTM plan, live dashboards for audience, sponsors, and partners.

Ops & cadence: Weekly run-of-show, approvals workflow, asset tracker, and post-event recap + nurture playbook.

Impact

1. Their promotion shifted from ad-hoc to a predictable, repeatable system—content, email, web, and sponsor outreach finally ran in sync.
2. That operational backbone enabled them to scale from one U.S. conference to three by 2026, with assets, timelines, and approvals delivered on time.
3. Their sponsor and partner pipeline strengthened; media kits and outreach workflows led to more serious conversations and cleaner conversions.
4. Audience engagement became consistent and compounding, scheduled posts, countdowns, and emails drove higher awareness, better show-up rates, and stronger post-event momentum.
5. With centralized leads, dashboards, and clear ownership, approvals were faster, rework dropped, and ROI visibility improved, making leadership and partner reporting easier.
6. The same playbooks are now powering their global expansion plan, giving confidence to enter new cities and regions.