Rekntek (Agency) – Multi-Client Social Content Ops

• Services: Content Creation • Creative & Design • Ops & Approvals

Client Since: September 2024
Industry: Marketing & Creative Services
Region: India
Engagement Model: Budgeted Hourly (retainer)

Challenge

Rekntek manages multiple client brands but lacked a centralized, repeatable system for short-form content. Reels were produced ad-hoc, posting schedules slipped, and approvals lived across scattered chats/files—hurting brand consistency, turnaround time, and performance.

What We Did

• Content Creation: Built monthly content calendars per client; scripted hooks, shot lists, and caption frameworks aligned to each brand kit.
• Reels Editing: Produced 9:16 edits with jump-cuts, on-beat transitions, subtitles, and light motion graphics; exported additional aspect ratios for cross-platform use.
• Scheduling & Publishing: Scheduled via Meta Business Suite/Later/Buffer with time-zoned slots; applied UTMs and (where needed) first-comment hashtags.
• Brand Governance: Maintained client-specific brand kits (fonts, colors, lower-thirds), thumbnail templates, and a reusable B-roll/asset library.
  Ops & Approvals: Centralized briefs, drafts, and approvals in shared boards/folders; standardized file naming; delivered weekly status reports with content KPIs.

Impact

1. They now publish on-calendar across accounts: A shared schedule keeps every client’s cadence consistent and predictable.
2. Their turnaround from brief → live is faster: Clear shot lists, templates, and an approval hub removed bottlenecks.
3. Their reels perform better: Higher reach and watch-through driven by tighter edits, subtitles, and brand-consistent packaging.
4. Their creative system scales: A growing, searchable asset library reduces production time and preserves brand consistency, freeing strategists to focus on ideation and growth.